Does Outdoor Marketing Scare You?

Vdesigns can help you design a single billboard,
or a campaign, or act as your outdoor marketing consultant

Outdoor Marketing is a specialized form of advertising. You need to know the rules to make it effective. Before you start an outdoor marketing plan, think about the following things: How much information should be on a billboard? What are the requirements for photo resolution when printing large format? How is it going to look from the highway when viewed by someone traveling at 60 miles an hour? Is a right-hand read better than a left-hand read?

Few designers have experience designing or marketing for the outdoors. Vdesigns has the in-depth experience to help you.

Tips for Designing Outdoor Advertisements
Sizes vary so check with the billboard company to get the correct dimensions Contrast of color is vital. Use brevity: fewer than 7 words and 3 elements. Don’t overcrowd: Too many words will reduce the clarity of a message. Use repetition to establish familiarity with image.	Use of extensions or other three-dimensional elements will produce greater impact. Choose typefaces for legibility. Ornate fonts can be difficult to read, and reduce the effectiveness of an outdoor design. View proofs from afar to get an idea of what you will see. The message has to be clear because your advertisement is viewed in the blink of an eye.