GOOD LOGO: Ai or Vector files are the best file format for a logo. They stay sharp and crisp at any size.

BAD LOGO: Jpeg files are "lossy" images and lose quality, not good for logos.

Protect your Logo
and Brand

Keep safe your original files

ALWAYS keep the original files on disk to prevent edits or changes to the master.

NEVER send out the original disk and always have at least one backup of the disk. Make sure someone in your organization knows where the disks are located and/or make duplicates for those that use the files frequently.

Any manipulation to the files should be done on copies and saved as another file (change name or something to differentiate). That is why having the logo on disk is important. You can always go back to the original unaltered file.

Outfit Your Business for Success

Every year corporations spend hundreds, even thousands of dollars creating a corporate identity and logo system just to let it deteriorate. If you invest in a professionally designed logo identification system, there are things you should know and do to preserve and protect your investment.

Your business image is vital to its prosperity. We all know as professionals that we need to dress for success. Your business appearance should be given the same careful consideration.

• Equally important to your personal appearance are the materials that represent your business. Give it the same attention to detail you give to successful business attire. Avoid photocopying documents to be distributed externally. Put your best foot forward.
• Wear the uniform by always using the same logo. Don’t change logos like you would change shoes. Develop a logo and stick with it.
• Don’t overdress. With logos it is especially important not to over do it. A logo is a symbol for your company but it can’t possibly tell the whole story.
• Go with a classic. Classics that you can keep in your wardrobe are always in style, like the little black dress or navy blue blazer. Don’t go with the trend that will date itself quickly.

• Greet the world with a big friendly handshake. Your business card is one of the most important and cost-effective forms of self-promotion and a reflection of professionalism.
• Be consistent and develop your own unique style. Make your materials look like they are coordinates and belong together. If you do, your business will be easy to recognize.
• Just like business attire, it is wise to develop a color palette. Don’t change it to match the season or campaign. If you have a logo, use it consistently in the same font and color.
• Wardrobe accessories need to be developed but not overdone. Have a professional look and feel to everything that represents your company. Look at the whole package including stationery, letterhead and envelopes.